Companies are gaining an edge during The Great Resignation by doing more to help parents through the ‘chaos years’


The COVID-19 pandemic has highlighted the importance of employee benefits, particularly in the area of childcare and parental support. As companies strive to attract and retain top talent, HR leaders should prioritize offering comprehensive benefits that address the needs of working parents.

The article discusses how the pandemic has disproportionately impacted working parents, forcing many to juggle remote work with childcare responsibilities. This has resulted in increased stress and decreased productivity among employees. To address this challenge, HR leaders should consider implementing childcare assistance programs, such as subsidized daycare or flexible work hours.

Additionally, the article emphasizes the importance of parental support beyond childcare. HR leaders should provide resources and support for new parents, including parental leave policies, breastfeeding accommodations, and access to lactation consultants. These initiatives can help create a supportive work environment for employees and contribute to their overall well-being.

Furthermore, the article highlights the potential benefits of partnering with external organizations to provide childcare services. By collaborating with daycare centers or nanny agencies, companies can alleviate the burden on working parents and enhance their employee experience.

In conclusion, HR leaders should recognize the impact of the pandemic on working parents and prioritize employee benefits that address their needs. By offering comprehensive childcare and parental support programs, companies can attract and retain top talent while fostering a supportive and inclusive work environment.